All Goods Returns with Official UWM and Marquette Apparel

After a brief pause to focus on strengthening its foundation, All Goods is proud to announce the return of its officially licensed apparel releases with University of Wisconsin–Milwaukee and Marquette University.

In 2023 and 2024, All Goods worked closely with both universities to produce officially licensed merchandise that highlighted thoughtful design, high quality garments, and a strong connection to Milwaukee’s local culture. Those early collaborations allowed the brand to create unique university pieces that stood out.

Toward the end of 2024 and throughout 2025, All Goods intentionally stepped back from producing new university releases in order to focus on major structural changes within the business. That period was dedicated to purchasing the building that now houses All Goods, relocating operations, and consolidating from two storefronts into a single location. The year also provided time to restructure the business, refine operations, and prepare for the next phase of growth.

Now in 2026, All Goods is returning to one of its most exciting creative partnerships by renewing its relationship with UW-Milwaukee and Marquette University. The goal is to once again create thoughtfully designed, officially licensed apparel that reflects both the schools and the broader Milwaukee community.

Rather than mass production, All Goods plans to release small, limited drops of university apparel. Each release will focus on premium quality garments, strong design direction, and pieces that feel timeless. The inspiration for these collections comes directly from the vintage pieces the All Goods team has spent years sourcing.

Many of the most sought after vintage university items are loved because they were built to last. Heavyweight fabrics, clean graphics, and durable construction are what allow those garments to stand the test of time. The new licensed collections will aim to capture that same spirit by creating modern pieces that feel just as lasting and collectible.

These items will be available in several ways. Customers will be able to purchase them directly through the All Goods website, at in-person pop-up events, and potentially through campus retail stores as well. Expanding into campus stores remains one of the long-term goals of the renewed partnership.

For All Goods, these collaborations represent more than just apparel. They are an opportunity to celebrate local institutions while creating products rooted in Milwaukee’s creative culture.

“As we continue building the next chapter of All Goods, we’re really excited about renewing this partnership with both universities,” said Ali Acevedo of All Goods. “We look forward to serving our community in this way and producing high quality products and items right here in our home state.”